Graphic Design and Visual Identity Valais Switzerland
Graphic Design and Visual Identity. Whether it's a brand launch or a rebranding, creating a visual identity that perfectly reflects your business and your personality is a delicate step.
The overall visual identity is made up of several elements: the name of the brand, the logotype, the typography and colours chosen, the slogan. All these elements are often listed in a single document: the graphic charter. Thanks to the graphic charter, the visual identity can be used and repeated on numerous communication media while remaining identical.